How Lara Acosta Built a Personal Brand That Stands Out on LinkedIn

Want to grow on LinkedIn and build a personal brand that lasts? You need strategy, consistency, and a clear purpose. Lara Acosta, a personal branding expert, has cracked the code on how to leverage LinkedIn to create influence and authority in any niche. And in this post, I’m going to break down her approach so you can start implementing these tactics right away.

Why LinkedIn? Here’s Why It’s a Goldmine for Personal Branding

LinkedIn is underrated—and that’s exactly why it’s such an incredible opportunity for anyone looking to build a brand. Right now, only 5% of LinkedIn users are actively posting, and just 1% post consistently. This creates a huge gap. If you want to stand out, it’s time to take action and create a personal brand that gets noticed. 🚀

Lara Acosta figured this out early. She joined LinkedIn for networking, but quickly realized the platform’s potential for personal branding. And the best part? It’s the perfect environment for sharing your expertise and building real authority. 💡

Step 1: Find Your “Everest”—Your Bigger Vision

Before you start posting, take a step back. What’s your goal? What’s your bigger mission that drives you? Lara calls this your “Everest.” It’s your big vision. Why are you building your personal brand in the first place? 🏔️

Actionable Tip: Write down your “Everest.” Get clear on your vision. This will guide every piece of content you create moving forward. ✍️

Step 2: Content Strategy—It’s About Value and Connection

Your content should hit two major points: Value and Connection.

1. Educational Content:

• • Share frameworks, actionable tips, and step-by-step guides that your audience can implement immediately. 📚

• • Be consistent. Quality matters more than quantity, but don’t disappear for weeks at a time.

1. Storytelling:

• • Tell your personal journey, including your wins and struggles. People connect with stories more than just dry facts. 📖

• • Share client success stories to build credibility. 🌟

Actionable Tip: Mix up your content. 70% educational, 30% storytelling. This balance keeps things fresh and engaging. ⚖️

Step 3: Master the Hook—Grab Attention Fast

Your hook is everything. In just a few seconds, you need to grab your audience’s attention. Optimize for mobile, and make your opening lines count. Keep them short, punchy, and focused on the benefit to the reader.

Actionable Tip: Keep your hooks to 8-10 words. Make them clear, impactful, and promise a benefit to the reader. Start your post with a bold statement or question.

Step 4: Engage with Your Audience—Start Conversations

Building a personal brand isn’t just about creating content; it’s about engagement. Lara stresses the importance of connecting with your audience. Always end your posts with a call to action—ask a question or prompt your audience to share their thoughts. 💬

Actionable Tip: Don’t just broadcast—converse. Respond to comments, share your thoughts, and create a community around your content.

Step 5: Avoid Engagement Pods—Go Organic

Engagement pods (groups where people agree to like and comment on each other’s posts to inflate engagement) are a shortcut, and they’re counterproductive. Don’t go down that path. Focus on building real, organic relationships with your audience.

Actionable Tip: Stop chasing vanity metrics. Build real, genuine relationships. Your long-term success will come from authentic engagement. 💪

Step 6: Leverage Video—But Don’t Rely on It at First

Video content on LinkedIn can help you connect on a deeper level, but Lara cautions that it’s not the best way to initially build your audience. Start with text-based content to establish your authority and only integrate video when you’ve built a consistent following. 🎥

Actionable Tip: Use video strategically. Once you have a loyal audience, share more video content to engage on a personal level.

Wrapping Up: Building Your Personal Brand on LinkedIn

Lara Acosta’s LinkedIn strategy works because it’s simple, effective, and built on consistency. Follow these steps, stay focused on your big vision, and watch your personal brand flourish. 🌱

Take Action:

• • Define your Everest and start posting content that aligns with your bigger mission.

• • Don’t forget to engage! Build relationships with your audience.

• • Keep refining your content strategy and improve your hooks.

Ready to dominate LinkedIn? Start implementing these tactics now, and let me know how it’s going by clicking on the “lets talk” button down below

Watch the youtube video below to learn more 👇👇